Certainly not if they could have helped it! It's just that they couldn't help it until "Alive!" finally afforded them the luxury. Many are critical, even a lot of fans, of Kiss' "Destroyer through Unmasking" phase, but it was clear, even from the beginning, that Kiss had no intention of staying "underground". I think Alive was the culmination of the band's "underground cult" phase.Ĭlick to expand.Well said. To me with Destroyer, that was the beginning of what basically Kiss became known as, their legacy, larger than life, an awesome show, and a merchandizing arm that was printing money. Getting that with Alive, and a foothold on the charts, it was time to turn this thing into a monster.
So to me, the first 4 albums, they were just trying to get someones, anyones attention. I think with RnR Over, and certainly Love Gun, every album came with a merchandising sheet.Īnd then they chased disco, why? Because thats what was huge in the mainstream.Īnd then they openly talked about parents coming to the shows w their kids.Īce referred to it as Kiss becoming a "youth oriented" band, the appearance on Kids Are People Too. (who weirdly enough was a neighbor of mine in Germantown, Tn working for AM radio at the time that was all happening)Įverything they did after Alive was an attempt to get bigger, more widely known, and to monetize the whole operation. To note, "Beth" was co-winner of the People's Choice Award for Song of the Year, tied w Rick Dees' Disco Duck Toss in the ballad, which the girls loved, and the size of Kiss' fan base, popularity and mediaĮxposure exploded. I think that was another subtle signal that they were looking to keep those younger fans. They also made the decision to put a cartoon of the band on the cover instead of their actual pictures, With Destroyer, the band was able to get Ezrin, who had worked with Alice Cooper and took him more mainstream.
Older teens dug Kiss, but with Alive the younger siblings started to get into it. Click to expand.I think Alive was the culmination of the band's "underground cult" phase.
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